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Staffing, Sales Vital for Device Success

August 1, 2007

Sufficient marketing resources are necessary for companies gearing their medical devices for success. But, it takes more than money to make an exemplary product. According to pharmaceutical intelligence firm Cutting Edge Information, manpower and superior sales forces help drive medical device success. The average total staff headcount throughout device approval, manufacturing and the first year on the market is 22.5 full-time equivalents (FTEs). And, while sales force numbers vary from company to company, uncomplicated structures allow for more direct interaction.
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