www.fdanews.com/articles/96949-new-life-for-an-old-brand
New Life for an Old Brand
August 8, 2007
The personal selling channel in pharmaceutical sales is quickly approaching its saturation point, with reps facing restrictions on at least 82 percent of visits to medical offices, according to a survey conducted by Smart Practice Management. And while there are fewer new medications on the market, strategically important “legacy” brands still need to be promoted. So how can pharmaceutical marketers continue to reach healthcare providers and maximize brand potential?
Medical Marketing and Media