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www.fdanews.com/articles/97523-nejm-direct-to-consumer-ad-study-shows-drug-industry-incapable-of-self-regulation-says-ahf

NEJM Direct-to-Consumer Ad Study Shows Drug Industry Incapable of Self-Regulation, Says AHF

August 22, 2007

AIDS Healthcare Foundation (AHF), the US’ largest HIV/AIDS healthcare provider, once again denounced direct-to-consumer (DTC) advertising by the pharmaceutical industry after an article published in the New England Journal of Medicine revealed not only an astronomical 330 percent increase in spending on drug ads over the past ten years ($11.4B up to $29.9B), but also the fact that — despite the industry’s own recommendation to delay ads for new drugs — most drug company ad campaigns for the most heavily promoted drugs begin within a year after FDA approval.
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