FDAnews
www.fdanews.com/articles/97526-pencils-pens-meds-as-kids-head-to-class-pharmaceutical-companies-ramp-up-their-drug-marketing-mdash-and-it-works

Pencils, Pens, Meds: As Kids Head to Class, Pharmaceutical Companies Ramp up Their Drug Marketing — and It Works

August 22, 2007

Back-to-school season is in full swing. Time to pick out a backpack, sneakers and a stimulant medication for attention-deficit hyperactivity disorder.
Los Angeles Times