www.fdanews.com/articles/98383-industry-leaders-shift-sales-force-tactics-to-adapt-to-a-rapidly-changing-marketplace
Industry Leaders Shift Sales Force Tactics to Adapt to a Rapidly Changing Marketplace
September 12, 2007
100 percent of surveyed companies reported that reduced physician access is their chief tactical challenge, according to a new study by pharmaceutical business intelligence leader Cutting Edge Information. The report, “Pharmaceutical Sales Management 2008,” explores how companies are taking steps to reduce overexposure to sales reps in an effort to increase doctors’ openness to sales visits.
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