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Home » Keywords » Marketing Bulletin

Items Tagged with 'Marketing Bulletin'

ARTICLES

PFIZER SALES REPS BANNED FROM AHF CLINICS

February 14, 2007

Concerned with Pfizer's marketing of Viagra, the AIDS Healthcare Foundation (AHF), the largest AIDS healthcare provider in the U.S., has banned the company's sales representatives from its facilities.

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GROUP ANNOUNCES CAMPAIGN TO END CONFLICTS OF INTEREST IN PRESCRIBING

February 14, 2007

The healthcare advocacy group Community Catalyst has begun what it says is the first comprehensive campaign to conduct and publicize research on potential conflicts of interest arising from the $12 billion spent annually on pharmaceutical marketing directed at physicians.

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TRANS-TASMAN AGENCY RELEASES DRAFT ADVERTISING RULE

February 7, 2007

Australia's Therapeutic Goods Administration and New Zealand's Medicines and Medical Devices Safety Authority have issued a draft rule on advertising of therapeutic products.

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CMS NEEDS STRONGER POLICY TO CURB MEDICAID PRICING 'LOOPHOLE,' SENATORS SAY

February 7, 2007

The Centers for Medicare & Medicaid Services (CMS) must strengthen its guidance regarding an exception to Medicaid price-reporting requirements to prevent drug companies' abuse of that provision, key lawmakers say.

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LEGAL GROUP SUPPORTS FORMER INDUSTRY OFFICIAL IN CASE REGARDING OFF-LABEL USE

January 31, 2007

The Washington Legal Foundation (WLF) is supporting a former regulatory affairs official's appeal of a recent court ruling that he conspired to sell a device that had not been approved by the FDA.

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AIDS GROUP SUES PFIZER OVER VIAGRA DTC MARKETING

January 31, 2007

An HIV/AIDS healthcare provider has filed a lawsuit against Pfizer, saying its marketing campaign for Viagra promoted recreational use of the drug and contributed to increased incidence of sexually transmitted diseases (STDs), including HIV.

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HHS AGENCY FINDS LITTLE EVIDENCE TO SUPPORT OFF-LABEL ANTIPSYCHOTIC USE

January 24, 2007

An analysis of 84 studies by HHS' Agency for Healthcare Research and Quality (AHRQ) found no strong evidence that atypical antipsychotics are effective for many of the off-label uses for which they are commonly prescribed.

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DEVELOPING BRAND INTEGRITY KEY FOR DEVICE FIRMS, EXPERT SAYS

January 24, 2007

The "art and science" of branding -- developing name and image recognition for a particular product and company -- is still in the developmental stages in the device industry, according to Nancy Turett, president of the health division at the public relations firm Edelman.

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MEDTRONIC LAUNCHES AWARENESS CAMPAIGN ON SUDDEN CARDIAC ARREST, ROLE OF ICDS

January 17, 2007

Medtronic has launched a national print, television and online advertising campaign to raise awareness of sudden cardiac arrest (SCA), its risk factors and the role of implantable cardioverter-defibrillator (ICD) therapy, the firm said Jan. 15.

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FDA'S USER FEE PROPOSAL PLACES GREATER EMPHASIS ON DRUG

January 17, 2007

Improved drug safety is foremost in the FDA's Prescription Drug User Fee Act (PDUFA) proposal that seeks new authority and more than $29 million in additional fees specifically to improve its postmarket safety surveillance.

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