While drug approvals are decreasing and blockbuster products face generic competition, pharma companies are increasingly turning to drug repositioning as a way to glean more profits from products either off patent or about to go off patent.
In addition to the more commonly used drug repositioning strategies, drugmakers are seeking approval for additional patient populations or by changing the formulation from an immediate-release drug to extended release.
But consider this …
In the wake of last year’s Supreme Court ruling in KSR Int’l. v. Teleflex, which expanded the “obviousness” test, it’s more difficult to get patent protection for products that are similar to the original. Any company that attempts to develop a repositioning plan without a focus on patentability could result in disaster.
How can you determine which strategy offers the best chance for a high-dollar return — new formulation or new indications? Which is riskier? Should the repositioning be done in-house or should it be outsourced to a specialty firm?
Here’s how …
Patent attorney Richard B. Smith will tell you how to put together an effective plan for repositioning your products, including case studies of successes and failures, the benefits and risks of outsourcing, and ways to ensure patent protection.
Order today to listen in and discover:
Don’t give generic competition the opportunity to get its new drug on the market!
Richard B. Smith is a partner with the law firm Edwards Angell Palmer & Dodge and co-chair of the firm's Life Sciences practice group. He concentrates his practice on strategic business collaborations for biotechnology and biomedical device companies typically involving licensing, marketing, supply and co-promotion transactions. Richard also advises on corporate issues common to technology companies, including venture capital financing, mergers and acquisitions, and all business aspects of intellectual property law. He is a registered patent attorney whose practice includes obtaining and enforcing patent, copyright, trademark and trade secret protection.
After graduating from the Rensselaer Polytechnic Institute with an undergraduate degree in Biomedical Engineering and a master's degree in Electrical Engineering, Richard worked as an engineer for the Hewlett-Packard Company for nine years and was primarily involved with the design and manufacturing of cardiac ultrasound imaging equipment. He holds three patents related to his work at Hewlett-Packard.
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