Top Trends in Drug and Device Advertising and Promotion: Enforcement Priorities for the FDA and FTC

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Top Trends in Drug and Device Advertising and Promotion
Enforcement Priorities for the FDA and FTC

As drug and device companies develop new and innovative ways of promoting their products — such as targeting new markets, influencer marketing and using social media and reality television — it’s important to understand the regulatory priorities of the FDA and the FTC to avoid running afoul of those agencies.

Top Trends in Drug and Device Advertising and Promotion takes a deep dive into six areas regulators give the most attention:

  1. Consistent Communication: Three factors that ensure communications are consistent with a product’s approved labeling

  1. Direct-to-Consumer Advertising: Use of distracting visuals, competing superimposed images and lively music that can minimize the required presentation of risk information

  2. Risk Disclosure: How much information needs to be presented and how

  3. Payer Communications: Disseminating healthcare economic information, or HCEI, to payers postapproval

  4. Preapproval Promotion: A new safe harbor for communicating information about investigational products to payers

  5. Transparency: Making it clear that a communication is sponsored advertising

Order your copy of Top Trends in Drug and Device Advertising and Promotion: Enforcement Priorities for the FDA and FTC and know how to handle hot spots in advertising and promotion while avoiding warning letters and other enforcement actions.

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Table of Contents

  • Introduction
  • Promotional Hot Spots
  • Ever-Shifting Enforcement Trends
  • And More …

View the entire TOC

Who Will Benefit

  • Executive suite
  • Regulatory
  • Compliance
  • Legal counsel
  • Strategic planning
  • Marketing/sales
  • Corporate communications/public affairs

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