Top Trends in Drug and Device Advertising and Promotion Enforcement Priorities for the FDA and FTC
As drug and device companies develop new and innovative ways of promoting their products — such as targeting new markets, influencer marketing and using social media and reality television — it’s important to understand the regulatory priorities of the FDA and the FTC to avoid running afoul of those agencies.
Top Trends in Drug and Device Advertising and Promotion takes a deep dive into six areas regulators give the most attention:
Consistent Communication: Three factors that ensure communications are consistent with a product’s approved labeling
Direct-to-Consumer Advertising: Use of distracting visuals, competing superimposed images and lively music that can minimize the required presentation of risk information
Risk Disclosure: How much information needs to be presented and how
Payer Communications: Disseminating healthcare economic information, or HCEI, to payers postapproval
Preapproval Promotion: A new safe harbor for communicating information about investigational products to payers
Transparency: Making it clear that a communication is sponsored advertising
Order your copy of Top Trends in Drug and Device Advertising and Promotion: Enforcement Priorities for the FDA and FTC and know how to handle hot spots in advertising and promotion while avoiding warning letters and other enforcement actions.
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