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Top Trends in Drug and Device Advertising and Promotion: Enforcement Priorities for the FDA and FTC
Top Trends in Drug and Device Advertising and Promotion Enforcement Priorities for the FDA and FTC
As drug and device companies develop new and innovative ways of promoting their products — such as targeting new markets, influencer marketing and using social media and reality television — it’s important to understand the regulatory priorities of the FDA and the FTC to avoid running afoul of those agencies.
Top Trends in Drug and Device Advertising and Promotion takes a deep dive into six areas regulators give the most attention:
Consistent Communication: Three factors that ensure communications are consistent with a product’s approved labeling
Direct-to-Consumer Advertising: Use of distracting visuals, competing superimposed images and lively music that can minimize the required presentation of risk information
Risk Disclosure: How much information needs to be presented and how
Payer Communications: Disseminating healthcare economic information, or HCEI, to payers postapproval
Preapproval Promotion: A new safe harbor for communicating information about investigational products to payers
Transparency: Making it clear that a communication is sponsored advertising
Order your copy of Top Trends in Drug and Device Advertising and Promotion: Enforcement Priorities for the FDA and FTC and know how to handle hot spots in advertising and promotion while avoiding warning letters and other enforcement actions.
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