Complying with Advertising & Promotion Requirements - Webinar Recording/Transcript

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Complying with Advertising & Promotion Requirements: Top Tips for Conforming to FDA, FTC, NAD, BBB and State Mandates

When it comes to promoting drugs and devices, everyone wants in.

From Washington (the FDA, the FTC) to the states (attorneys general) to City Hall, dozens of agencies take an interest in the way you advertise and market your products. So do private-sector watchdogs including Better Business Bureaus and the NAD. Each of these bodies scrutinizes different things. Each has its own way of operating.

Take a crash course in dealing with this panoply of enforcers.  FDAnews presents a 90-minute presentation featuring two Washington lawyers with years of experience dealing with regulation of health science product marketing. You’ll discover:

  • What to expect from FDA, FTC, State Attorneys General, Better Business Bureau, and NAD
  • Trigger points for enforcement for each agency
  • Trends in enforcement among the various agencies, including important actions against both device and drug manufacturers
  • Top tips for avoiding legal liability
  • Top tips for remedying enforcement problems including specific do’s and don’ts for dealing with government and non-government agencies
  • And much more!

It’s a long time since drug and device advertising was illegal. Today, your competitors do it and so must you. Here’s how to do it right.

Drug and device makers will benefit, as well as makers of dietary supplements and health-related products such as functional foods and cosmetics. Consider participating if your job title includes:

  • Sales/marketing/advertising
  • C-suite executives
  • Strategic planning
  • Regulatory/compliance
  • Legal counsel

Meet Your Presenters

August T. Horvath Esq., a partner in Foley Hoag's Advertising & Marketing practice, is a noted advertising and antitrust attorney. He counsels clients on how to substantiate and defend marketing claims they wish to make for their products and services, helps them challenge false and disparaging advertising by their competitors, and assists them in managing relationships with competitors, customers and suppliers without running afoul of antitrust laws. August provides representation in private false advertising and deceptive practices litigation before the Federal Trade Commission (FTC), state Attorneys General and the National Advertising Division (NAD) of the Council of Better Business Bureaus, and litigates in courts across the country. He has helped many companies in fields such as pharmaceuticals, retailing, sporting and other consumer goods, and online Internet services reach their marketing, distribution and competitive goals while overcoming complex challenges of advertising law and antitrust barriers.

Mark Mansour Esq. is a partner in Foley Hoag LLP’s Washington office and a member of the firm’s FDA practice group, focusing on FDA regulatory matters.