No question about it: social media presents a host of problems for drug and device companies. Still, for brands that manage their presence successfully, the upside potential is huge.
But what’s the secret to keeping control over your brand as people share on social media? What does an FDA-proof social media presence look like? What happens if consumers use YouTube, Twitter or Facebook to report previously unknown adverse events? How do you present balanced promotions and important safety information using social media?
Here’s how to develop a social media strategy that keeps you compliant and competitive.
No matter how fast the rules continue to change, this new FDAnews report will help drug- and devicemakers tap the power of social media.
In it, you’ll find real-world strategies for building a strong presence on Facebook, Twitter and YouTube — without giving up control over your brand or risking marketing and advertising enforcement.
With little specific guidance from the FDA, this report fills a critical gap, connecting you with the social media strategies working most effectively for today’s drug- and devicemakers.
Buy now to build a social media strategy that keeps you compliant and competitive, despite the challenges:
Today’s market realities demand that you tap the power of social media marketing and communications. Rely on this report to take the guesswork out of success. Order your copy today.
Get Multi-user Access With The Electronic Books Library.
Save money with a license agreement allowing significant numbers of users access to an electronic version of this book. For multi-user access to multiple titles, FDAnews offers the Electronic Books Library – a personalized collection of FDAnews publications that is fully searchable. Contact customer service for a quote or more information.
Need Extra Print Copies?
Significant volume discounts are available for ordering three or more copies of the same book. You must order them at the same time and provide a single payment to take advantage of the discount. Simply choose the quantity you wish to order the discount will be calculated automatically.
3-4 copies – 10%
5-6 copies – 15%
7-9 copies – 20%
10+ copies – 25%
Copyright ©2018. All Rights Reserved. Design, CMS, Hosting & Web Development :: ePublishing