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The Democrats’ takeover of both houses of Congress will result in increased attention to the drug industry’s use of direct-to-consumer (DTC) advertising, but may not result in any real changes, industry observers say.
Merck announced a national print, television and online advertising campaign to promote and educate consumers about its cervical cancer vaccine Gardasil.
The growing use of internet advertising benefits smaller pharmaceutical companies that lack the resources to compete using more traditional methods to market their products, industry observers say.
The growing use of internet advertising benefits smaller pharmaceutical companies that lack the resources to compete using more traditional methods to market their products, industry observers say.
The FDA is splitting up responsibilities for reviewing direct-to-consumer (DTC) ads based on the product type because the agency is falling behind in addressing its growing workload, a high-ranking agency official says.
The FDA and the industry must address inadequate brief-summary drug labeling to ensure that DTC ads protect public health, a prominent consultant says.
An Aug. 15 article in the Annals of Internal Medicine proposing that the FDA and other regulatory agencies must step up to stem the tide of what it calls unscrupulous drug marketing practices is bringing to the fore the question of who is in the best position to police the drug marketing system.
A legal activist group is challenging the FDA’s advertising policies and threatening to sue the agency unless its concerns about the FDA’s potential violations of the First Amendment and federal law in establishing de facto limits on DTC advertising through warning letters are addressed.
Industry representatives are rejecting the American Medical Association’s (AMA) recommendation that the FDA set a temporary moratorium on direct-to-consumer (DTC) advertising of prescription drugs.