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Two House lawmakers introduced legislation Sept. 29 that would impose limitations on direct-to-consumer (DTC) advertising for drugs, including the establishment of a moratorium on DTC activities immediately following FDA approval of a new drug.
Pfizer’s promotional strategy for Lipitor, the world’s top-selling drug, targeted patient populations that had not been covered in clinical trials of the cholesterol-lowering treatment, resulting in billions of dollars in unnecessary drug spending, alleges a class-action lawsuit filed by consumer groups.
The FDA’s advertising division has issued Alcon an untitled letter for disseminating a flash card promotion that contains unsubstantiated comparison and superiority claims for its ophthalmic solution Travatan.
Drugmakers should craft their pharmaceutical promotions in a way that gives equal weight to a product’s risks and claims, suggests the head of the FDA’s advertising oversight division, which has ratcheted up its scrutiny of the product promotions in recent months.
PhRMA’s recently approved code of conduct for direct-to-consumer (DTC) advertising is a positive step toward improving the quality of drug promotions, says the head of the FDA’s drug advertising oversight arm.
Pharmaceutical firms should design drug promotions in a way that gives equal weight to a product’s risks and claims, suggests the head of the FDA’s advertising oversight division, which has ratcheted up its scrutiny of drug promotions in recent months.
The FDA will seek public input on direct-to-consumer (DTC) advertising at a meeting this fall — an event that could pave the way for the agency’s first formal regulations on consumer-directed promotional materials.
The FDA plans to hold a public hearing in November to discuss direct-to-consumer (DTC) advertising — an event that could ultimately pave the way for the agency’s first formal regulations for consumer-directed promotional materials.