Home » Novartis Pilot Projects Will Shift Marketing Attention to Insurers, HMOs
Novartis Pilot Projects Will Shift Marketing Attention to Insurers, HMOs
Novartis officials announced pilot projects in three states aimed at developing closer relations with health insurers and HMOs, which increasingly are influencing what medications physicians prescribe, the Wall Street Journal reports. The pilot projects will begin in January 2008 in Minnesota, Oregon and Washington state.
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