FDAnews Drug Daily Bulletin

Pharma Blog Watch

Jan. 28, 2013
Trust Me, I’ll Sell it (World of DTC Marketing Blog)
The Harris Poll Physician Pulse survey of American physicians documents the convergence of functional, emotional and relationship-based attributes in determining the prescription products physicians trust and why. The study focused on the fact that brands associated with high levels of trust are more likely to be endorsed and recommended. But any relationship takes a long time to establish, and there are too many other factors in play for physicians to prescribe medications based on trust alone, he writes. “Take this study with a grain of salt.”