British authorities have warned Reckitt Benckiser that it may have to submit all advertising for vetting if it makes another false efficacy claim for its laxative Senokot.
The UK’s Medicines and Healthcare products Regulatory Agency said an advertisement for Senokot inaccurately attributed the laxative’s efficacy to its natural active ingredient sennosides. The company has withdrawn the advertisement.
This marks the second time Reckitt Benckiser has made a false claim for the product. In August 2014, the MHRA found a similar advertisement for Senokot suggested its efficacy was due to the product being natural.