Industry Warns FDA Not to Prohibit DTC; Agency Considering New Rules

Drug Industry Daily
KEYWORDS Advertising / FDA

Pharmaceutical companies are ready to legally challenge any efforts to eliminate direct-to-consumer (DTC) advertising, industry officials said during the first day of a two-day FDA public hearing on DTC activities. Agency officials responded that they will not seek to prohibit DTC ads, but are considering new ways to regulate the practice.

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