PHARMACEUTICALS: PHASE SPENDING SIMILAR REGARDLESS OF BRAND POTENTIAL

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At first glance, there is a huge difference between $2.82 million and $530,000 -- a difference, in fact, of $2.29 million. However, in terms of overall pharmaceutical brand budgets, the difference between $2.82 million and $530,000 is a mere 2%.

PR Newswire (http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-19-2006/0004365183&EDATE=)