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Home » Experts Weigh Independent Versus Direct Sales Forces
Experts Weigh Independent Versus Direct Sales Forces
March 23, 2007
One of the biggest mistakes a medical device company can make when using an independent sales force is neglecting the situation where sales representatives are disinclined to do the legwork of building up a product's market when the manufacturer is likely to sell out to a bigger company or switch to a direct sales force, according to Rick Davies, managing partner at Vector Resources.