Home » How ‘Seinfeld’ Keeps One Synova Product Top of Mind
How ‘Seinfeld’ Keeps One Synova Product Top of Mind
Being “sponge-worthy” still means something important to Synova Healthcare President-Chief Operating Officer David J. Harrison, who’s continuing to benefit from the equity conferred by a rather memorable, if totally unpaid, brand integration on “Seinfeld” more than a decade after the fact.
Advertising Age
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