Comparative Effectiveness Research 5 Strategies to Position Your Product for Maximum Value

Quantity Discounts
1 - 9999
1 - 9999
1 - 9999
Are you struggling to counter your customers short-term fixation on price?

Do you wish they would look at the long-term consideration of total cost and the overall value associated with using your drug or device?

If so, you need a comparative effectiveness research crash course.  Especially since looming mandates requiring comparative effectiveness research evaluations are on the horizon.

Industry — and more importantly, state and federal payers — is increasing the use of and support for total value metrics and sophisticated value analysis models.

For 25 years, Josh Feldstein has been at the forefront of developing total value metrics and value-based models, and teaching firms how to establish and promote a comparative effectiveness research culture.

This webinar is designed to bring you tangible tips and strategy-changing insights that will jumpstart — or beef up — your own comparative effectiveness research (CER) program.

Attend and you will learn:

  • Best practices for analyzing your products and applying a “total value” metric
  • How to create a corporate mindset that gets employees focused on comparative and cost effectiveness as a strategic advantage

Mark your calendar for Thursday, July 14, to hear this critically important webinar led by president of the Center for Applied Value Analysis, medical editor, and health economist Josh Feldstein in an invaluable presentation on the real-world practicalities of CER.

In 90 fast-paced minutes, you’ll learn how to:

  • Design a roadmap to create a CER data collection unit
  • 5 tips to maintain or boost reimbursement in the face of growing payer resistance
  • Selling the sizzle and the steak — how to convey your products’ total value
  • Sift clinical and product effectiveness data for clues to bigger reimbursements
  • Benchmark product effectiveness data to gain an advantage with payers
  • Enhance the valuation of licensing agreements
  • Determine your products’ optimal price points
  • And much more

Comparative Effectiveness Research is convenient to attend. All that’s required is that you be in front of a screen at the appointed time, whether you work at the office or telecommute from your office at home.

Of course, Mr. Feldstein will be on hand to answer all of your questions. Simply submit them via email, and you’ll have answers by the time the session ends.

Key people throughout your company will benefit from taking part in this event. Best of all, everyone can do so at a cost that won’t break your budget. You pay one single low registration fee per facility, regardless of how many participate. So spread the word.

Spread the word throughout your organization. Make particularly sure to notify the following key staff:

  • Clinical data management
  • Clinical research
  • Information management
  • Medical communications/ Information
  • Regulatory affairs
  • Research and development
  • Statistics/ Biostatistics

Josh Feldstein, president of the Joint Center for Applied Value Analysis and principal of MarCom Group International, leverages 25 years of drug, device and biotech experience, working with companies from global Fortune 500 multinationals to early-phase researchers. He has designed and managed hundreds of initiatives in medical communications, medical education, health economics and scientific publishing; coordinated qualitative and quantitative health economic research; and helped design value analysis models for the medical-surgical industry.

Register now!

Date: July 18 — Aug. 5, 2011
Location: Your office or conference room (no need to travel!)
Time: Anytime

Gather your team for maximum benefit! Your investment is for one dial-in.

Interested in registering multiple sites?

Significant tuition discounts are available for three or more sites from
the same company. You must register at the same time and
provide a single payment to take advantage of the discount. Register below
by clicking on add to cart and then change your quantity in the shopping cart.
The discount will be calculated automatically.

3-4 sites – 10%
7-9 sites – 20%
5-6 sites – 15%
10+ sites – 25%

Call (888) 838-5578 in the U.S. or +1 (703) 538-7600 globally
with any questions.

We accept American Express, Visa and MasterCard. Make checks payable to FDAnews.

Or, register by phone: toll free (888) 838-5578 (inside the U.S.) or +1 (703) 538-7600

Registrations may not be cancelled. Please contact customer service to make any substitutions.

Interested in Becoming a Speaker?
We're always looking for industry leaders eager to share their expertise at an FDAnews audioconference, webinar or physical conference. Our seasoned speaker community includes executives in the pharmaceutical, medical device and clinical trial industries, regulatory affairs, quality control, compliance, healthcare and academia, as well as several former — and current — top FDA officials. Click here to complete our speaker opportunity form and have a representative contact you about future opportunities.