Using Social Media in Clinical Trial Recruitment

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Using Social Media in Clinical
Trial Recruitment

Today, one in five sponsors uses social media to engage, recruit, and retain subjects for clinical trials.

And why not? Clearly, social media is increasingly where your prospective study subjects are going to be found.

This report is designed to help unsure clinical trial recruiters put aside their concerns and go ahead with social media recruiting of trial subjects.

And if you're already using social media, it's an opportunity to hear how other organizations are overcoming challenges and employing social media for increasingly successful recruitment.

With the report, you'll also get access to relevant survey results and pick up social media tips and techniques being employed all around the country, including:

  • The importance of social media sharing and how it can supercharge your recruiting efforts
  • Results of a 1000-patient survey that reveal clinical trial subjects' online behaviors
  • The most effective social media techniques for reaching study subjects
  • How to avoid the 'rookie mistakes' that drug companies make when they first use social media to recruit
  • Where patients search for clinical trial information online
  • How to review your social media efforts — and make them more effective
  • What patients think about clinical trial sponsors and social media
  • How to tell if you’re overspending on your social media campaigns

There's absolutely no doubt: The patients you need for your clinical studies are online, waiting to hear from you. Let Using Social Media in Clinical Trial Recruitment show you how to reach them successfully.


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Table of Contents

  • Introduction
  • Social Media Strategy
  • Social Media Perspectives
  • IRB Considerations
  • And More …

View the entire TOC

Who Will Benefit

  • Clinical trial marketing directors/managers
  • Study subject recruiters
  • Social media directors
  • Clinical trial research & development teams

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