Advertising Medical Products - Webinar CD/Transcript
Advertising Medical Products: Real-Life Scenarios that Illustrate What You Can and Cannot Say
Some drug and device TV ads earn fortunes. Others cost fortunes — in judgments, penalties and legal fees, hassles and wasted time, and lost reputation.
Here’s how to tell one from the other.
Over 20+ years of defending false-advertising clients, August T. Horvath Esq. has built a list of TV-ad no-nos. Now, he’s ready to share it ... with you.
Despite best efforts, an alarmingly high percentage of TV viewers will come away with a false impression of what your ads claim. Often these false impressions overstate efficacy and miss or understate side effects. But false impressions can lead to real lawsuits.
This presentation goes beyond regulatory and legal responsibility, with real-life scenarios of advertising gone awry. Mr. Horvath will demonstrate:
- How misleading impressions occur, including why viewers misinterpret efficacy claims
- How to list side effects to avoid misinterpretation
- How to head off FDA or FTC actions against alleged unsubstantiated medical and comparison claims
- Proven techniques for substantiating claims
- And much more!
Don’t risk false-claim actions that could cost millions, let alone your reputation.